Jam Packed Value

Insight

The biggest cost of a simple gardening kit is something that customers get no value for – shipping. Cheaper “small & light” fulfillment exists, but products must be under strict weight and dimensional criteria . 

Response

Using compressed soil, uniform component dimensions, and a little 3D tetris, we squeezed all the parts needed to start an herb garden from seed into a package the size of a small jewelry box.

PRODUCT STATUS

• Launched: 2020

• Units Sold: 13,000

• Amazon Stars: ★★★★ (4.3)