Seed to Table in Seven Days
Insight
Our target market—busy urban millennials—are used to instant results, but edible gardening is rarely instantaneous.
Response
Microgreens are about as close to instant gratification as possible. So we designed a foolproof microgreens kit that promised seed-to-table in just seven days. Fast-growing kits opened up business opportunities to sell different flavors, subscription refills, and a seasonal seed club.
PRODUCT STATUS
Launched: 2021
Units Sold: 14,000
Patents: 2 pending
Amazon Stars: ★★★★ (4.2)
Materials & Manufacturing
PLA bamboo composite / Injection molded / Shanghai, China
Molded PET / Injection molded / Shanghai, China
Jute fabric / Die cut / Ramraipur, India
Tray & Sleeve Packaging / Die cut / Texas, USA
Seed packets / Machine filled / Michigan, USA
Customer driven design
We started this project with a blank slate and followed customer feedback through a series of beta tests to develop a microgreen growing kit thats:
Perfectly proportioned: Each kit includes 3 separate trays that allow more variety at a time- stagger the start to enjoy a fresh daily rotation
100% organic: Seeds and grow mats
“Set and forget” self-watering: Our patent-pending tray design makes this product both easy to use and very low maintenance
Sized for a windowsill: Compact, modern design fits into peoples kitchens
