Backyard Not Required

Insight

Urbanites want to get their hands dirty—literally. They’re looking for a more natural gardening experience as opposed to the automated machines our competitors offer.

Response

We designed a $25 kit from all organic materials - coconut, wood, and bamboo - and an accompanying web app to give urbanites a manageably dirty, authentic gardening experience.

Materials & Manufacturing

• Paulownia Wood / Glued / Shandong, China

• Bamboo Labels / Laser cut & engraved / Incheon, Korea

• Compressed Soil / Pressed / Nevada, USA

• Tray & Sleeve Packaging / Die cut / Texas, USA

• Seed packets / Machine filled / Michigan, USA

Product Status

• Launched: 2020

• Units Sold: 30,000

• Amazon Stars: ★★★★ (4.4)